Small Businesses are the Backbone of Every Community —
Where the Hustle Meets the Human!
Certified Small Business Coaching | Small Business Consulting | Certified Entrepreneur Coaching Entrepreneur Consulting | Certified Executive Coaching | Group Coaching | One on One Coaching
Certified Life Coaching that Builds Profitable Businesses without Sacrificing Wellbeing!
Book a free 30-minute consultation to clarify strategy, boost confidence, and create accountable systems that match your values.
As a certified executive coach and small business consultant, I specialize in helping entrepreneurs and small business owners grow thriving, values-aligned businesses—without losing themselves in the hustle.
At Tools 2 Connect, we believe that business growth and personal well-being shouldn’t be separate goals. That’s why we work at the intersection of strategy and soul—where smart planning meets authentic leadership, and where business success supports the life you actually want to live. We help you align your business strategy with your personal values—where the hustle meets the human.
Since 2007, Kay Wallace has been supporting startups, solo entrepreneurs, and growing teams!
Coaching vs. Consulting: The Core Difference
Coaching
Focus: Unlocking potential.
Approach: The coach helps you discover your own answers through powerful questions, reflection, and accountability.
Goal: Personal or professional growth, mindset shifts, and clarity.
Example: A business coach helps you clarify your vision, build confidence in decision-making, and strengthen leadership skills — but you choose the path and solutions.
Consulting
Focus: Providing expertise and solutions.
Approach: The consultant analyzes problems, offers recommendations, and may even implement solutions.
Goal: Improve performance, systems, or outcomes through external expertise.
Example: A business consultant evaluates your operations, identifies inefficiencies, and designs a process to increase profitability.
What This Means
A Coach asks questions that lead you to your best answers.
A Consultant gives you answers based on experience and data.
How We Can Work Together:
One-on-One Coaching
When you need clarity, accountability, and a trusted sounding board. Together we'll focus on leadership mindset, decision-making confidence, and actions that create lasting change — in your business and your life.
Business Consulting
For strategic planning, marketing, operations, and team development. For when you need expert advice, not just encouragement. I'll help you evaluate your strategy, strengthen your operations, and align your marketing and systems with your bigger vision — so you can scale without chaos.
Workshops & Groups
That foster connection, innovation, and action. For entrepreneurs, business owners, or leaders that want to grow together. You'll gain support, shared insight, and accountability — plus the motivation that comes from knowing you're not in this alone.
Whether you're launching, pivoting, or scaling, I meet you where you are and help you define success on your own terms—then build the systems, mindset, and momentum to get there.
Why Clients Trust Kay
From 2010 to 2017, I served as a Small Business Advisor for the Ventura County SBDC, part of the U.S. Small Business Administration.
I’ve helped hundreds of business owners refine their strategy, strengthen leadership, and grow revenue through smart, sustainable plans.
Clients describe my coaching as practical, kind, and deeply grounding — the mix of heart and strategy they didn’t know they needed.
Business strategy and growth planning
Leadership and team development
Digital marketing and operations alignment
Relationship-based communication and mentoring
You built your business for freedom and impact — not to feel stretched thin, second-guessing every decision, or running on empty.
Maybe you’re:
Doing everything yourself and wondering if the business still fits your life.
Hitting a plateau — growth has stalled, and what used to work doesn’t anymore.
Leading a small team but struggling to keep everyone aligned and motivated.
Feeling ready for the next level, but unsure what that looks like (or how to get there).
You’re not alone. Every business reaches a point where hustle stops working — and clarity, alignment, and leadership have to take over.
That’s where I come in!
What Clients Say
“Kay helped me step out of survival mode and rebuild my business from a place of purpose instead of panic.”
— Small Business Owner, Atlanta
“Our sessions turned confusion into clarity. I finally feel like the leader my team deserves.”
— Entrepreneur, California
Proven Impact
70%
Onboarding time reduced
3x
Faster decision cycles
$120k
Average first-year revenue lift
95%
Client satisfaction
Book Your Free Consultation
Schedule a 30-minute consultation to increase learn more about how I can help you gain clarity, protect your wellbeing,
and grow your business.
Common Questions
Who is this for?
Entrepreneurs, Small-Mid Size Businesses, Startups, Solo Founders, and Small Leadership Teams wanting strategy that respects personal values and wellbeing.
What happens in the free consultation?
We clarify your top priority, identify a measurable outcome, and outline next steps tailored to your stage and constraints.
How long are engagements?
Typical coaching and consulting engagements run 3–12 months, depending on goals and scope; we design a plan to fit your capacity.
Innovation
Fresh, creative solutions.
Integrity
Honesty and transparency.
Excellence
Top-notch services.
Areas Served:
Kennesaw, Marietta, Woodstock, Acworth, Sandy Springs, Smyrna, Roswell, Alpharetta, Atlanta, Canton
Copyright 2025. Tools 2 Connect. All Rights Reserved.